How we created a sell out launch

In our latest launch something incredible happened. We sold out one of our offers within 12 minutes. The inbox was popping off with alerts faster than I've ever seen before. It was such an incredible experience knowing that on the other side of every single email was an entrepreneur legally protecting their business for less.

I thought it would be helpful to share the behind the scenes of what we did, what worked and what didn't. So I recorded a video.   

You can watch the video here. 

Here's what's covered in the video:

• The behind the scenes of our launch where we sold out an offer in 12 minutes
• The strategic way that I approached the launch this year - SPOILER I totally credit this for the sell out success
• The amazing messages we received from people sharing that the sale had allowed them to purchase and protect their business - this is the golden ticket and I'm adding in client communications as a KPI for launches because those messages show that what I'm doing works
• A breakdown of the financials of the launch - I NEVER talk about this but I think it's fascinating
• The impact of using ads including the return on ad spend figure - It was our first time using ads for a launch so I was nervous about this

All of this relates to our Valentine's Day Sale promotion and I think it's important that you know I've run this promotion (albeit slightly differently) for four years now. I did not expect that revenue would almost double (48.7%) on last year. Or that we would more than x10 the revenue on year one. 

Wow, writing those figures seems unbelievable to me given that I'm a lawyer and not a marketing expert.

I hope me sharing this is motivating.

I hope that you find the video useful. 

If I could ask a favour and when you watch the video if you could give it a comment or a thumbs up if you enjoy it that would be amazing. It will help to push it out to other entrepreneurs. I adore getting your personal emails and feedback so please do share those too or if you'd be happy to, please share those comments on the video.